CZCzech version

Beware of cheap amplifiers (which only pretend to be hearing aids) from various online shops — they can damage your hearing!

They are ordinary sound amplifiers that can permanently damage your hearing. You will not find such devices here.

A modern hearing aid is a tiny computer

Older analogue hearing aids worked simply: a microphone picked up sound, an amplifier made it louder and a receiver sent it into the ear. Everything was amplified the same way — speech, street noise and the clatter of cutlery. In noisy places they were more of a nuisance, and the only thing you could adjust was the volume.

A digital hearing aid has a processor at its heart. It turns the sound from the microphones into numbers and performs millions of calculations every second:

  • it amplifies only the tones you cannot hear — exactly according to your audiogram. It works in dozens of channels, so it can leave low tones unchanged and boost the high ones, where hearing is usually most damaged,
  • it makes quiet sounds louder, but not loud ones — you will hear a whisper, and a slammed door will not startle you,
  • it recognises speech and separates it from noise — the newest hearing aids use artificial intelligence trained on millions of recorded sentences,
  • it focuses on the person speaking — directional microphones reduce noise from behind and from the sides,
  • it adapts to your surroundings by itself — differently at home, in a restaurant, in the car or outdoors,
  • it prevents whistling, which used to be common with older hearing aids.

Dubious “sound amplifiers” sold online can do none of this. These features (and many more) are found only in genuine hearing aids — medical devices approved by the Czech State Institute for Drug Control (SÚKL) that can be prescribed with a health insurance contribution. An amplifier has no processor that can be set to your hearing. It amplifies everything including noise, you do not understand speech any better — and loud amplification can damage what hearing you have left. A hearing aid is a medical device that a doctor sets precisely to your hearing loss.

What else modern hearing aids can do

  • Phone and TV straight into your ears — calls, music and TV sound can be sent wirelessly (Bluetooth) directly to the hearing aids.
  • Control from your phone — change volume and programmes in an app, discreetly and without touching your ears.
  • Overnight charging like a mobile phone, with no batteries to change. One charge lasts all day.
  • Resistance to sweat, dust and rain.
  • Auracast — a new technology that lets you hear announcements at airports or stations, museum guides or the TV in a waiting room directly in your hearing aids. Places with Auracast are only just appearing.
  • Induction loop — in theatres, churches or offices equipped with a loop, the hearing aid carries sound from the public address system straight into your ear.

Available features depend on the category and type of hearing aid. We will always advise you on what makes sense for you.

What the best hearing aids can do

We offer hearing aids in all categories — from basic models fully covered by health insurance, through the mid-range, to the most technologically advanced. To give you an idea of what today’s top hearing aids can do, here are two examples of premium ranges from leading manufacturers we work with (we fit Oticon, ReSound and Phonak hearing aids).

Oticon · Denmark

Oticon Intent

  • A hearing aid that knows what you want to hear — the world’s first with motion and intent sensors (4D Sensor). It recognises whether you are turning towards a voice, walking or sitting in a conversation, and adjusts sound processing accordingly.
  • An end to the trade-off between focus and awareness — previously the hearing care professional had to set firmly how strongly the hearing aid suppresses sounds from the sides. Intent changes this behaviour smoothly from second to second, depending on where you are looking and how you move.
  • Its own chip developed specifically for hearing aids — the Sirius platform handles both sound processing and artificial intelligence in one, directly in the hearing aid, without an internet connection. Oticon was also the first in the world to put a neural network into a hearing aid at all.
  • Second-generation neural network — artificial intelligence trained on a large number of real sound scenes processes sound in a way similar to the brain.
  • BrainHearing — the manufacturer’s philosophy: support the brain in understanding sound naturally and with less effort, rather than simply making it louder.
  • Rechargeable, Bluetooth LE Audio and Auracast, direct connection to iPhone and Android.

Awards

  • 2025 HearAdvisor Expert Choice Award — independent laboratory sound tests, rated 4.9 out of 5

GN ReSound · Denmark

ReSound Vivia 9

  • Two chips in one hearing aid — besides the main processor it has a dedicated artificial-intelligence chip (a neural network) that separates speech from noise in real time. According to the manufacturer it was trained on 13.5 million spoken sentences.
  • Intelligent focus on speech — the AI works with four microphones on both hearing aids and picks up the speech in front of you even in a noisy restaurant.
  • Very small — according to the manufacturer, the smallest rechargeable receiver-in-ear hearing aid.
  • Rechargeable (up to about 30 hours depending on use), water and dust resistant (IP68), Bluetooth LE Audio and Auracast.

Awards

  • 2026 MedTech Breakthrough Award — Best New Hearing Aid Technology Solution
  • 2026 Artificial Intelligence Excellence Award — Health
  • 2025 Industry Eagles Award, Gold — Best Use of Artificial Intelligence in Healthcare
  • 2025 Stevie Awards, Gold — Technology Excellence
  • 2025 National AI Awards — AI Award for Healthcare
  • 2025 Hearing Technology Innovator Awards

Information on features and awards is based on details published by the manufacturers and award organisers. Product names and trademarks belong to their owners. The differences between categories and insurance cover are explained on the Prices and cover page.

Accessories

Today you can add practical accessories to your hearing aids that make listening even easier in certain situations:

  • TV transmitter — TV sound goes straight into your hearing aids. You hear clearly and your family can keep the TV at a normal volume.
  • Additional microphone — clip it onto the clothing of the person speaking or place it on the table. It helps in restaurants, meetings, lectures or in the car.
  • Remote control — for those who prefer not to control their hearing aids with a phone.
  • Charging case — charges the hearing aids overnight and keeps them dry; some can charge on the go without a socket.

Accessories are not covered by health insurance. We will be happy to advise you which ones suit your hearing aid.

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